The Worst Direct Mail Peice Ever?
July 11th 2008 22:47
Hello everyone
How do you feel when you go to the mailbox and get your mail? Do you look forward to the bills, the special letters? How about credit card offers from companies?
There is an interesting discussion going on at Clayton Makepeaces blog regarding a company and their direct mail advert.
Makepeace Total Package
To get a feel for the letter, it is advisable to read the entire post and grab the attached link to a pdf. You will see why it is so hot and controversial.
As to this type of campaign, it may work, it depends on the market audience, You as a individual business owner, would you go for it? I don't think so...
The website for the company involved leaves much to be desired. Have a look see for yourself?
This example and discussion is a great booster for you in your own abilities.
What does blah-blah mean to you? How would you feel if you received something like this?
Please leave your thoughts as I am interested to hear what you have to say...
Sue in Aus
How do you feel when you go to the mailbox and get your mail? Do you look forward to the bills, the special letters? How about credit card offers from companies?
There is an interesting discussion going on at Clayton Makepeaces blog regarding a company and their direct mail advert.
Makepeace Total Package
To get a feel for the letter, it is advisable to read the entire post and grab the attached link to a pdf. You will see why it is so hot and controversial.
As to this type of campaign, it may work, it depends on the market audience, You as a individual business owner, would you go for it? I don't think so...
The website for the company involved leaves much to be desired. Have a look see for yourself?
This example and discussion is a great booster for you in your own abilities.
What does blah-blah mean to you? How would you feel if you received something like this?
Please leave your thoughts as I am interested to hear what you have to say...
Sue in Aus
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